1.Introduction to Inbound Insight’s Services
Inbound Insight, LLC (“Inbound Insight”) provides its clients (and their clients) a variety of data products and services, which help our clients and the platforms and partners they work with to understand their prospects and customers better, to provide more targeted, efficient and relevant marketing, communications and user experiences and to develop analytic models. These clients may reach their customers and others, for instance, through direct mail, email, display, mobile and multi-media channels. Many of these services are described in greater detail on our website, http://www.inboundinsight.com.
For information about how to opt out of our database, or out of certain services provided by our business partners, please go to the section titled “Your Choices and Opt Out Rights.”
2.The Types of Data That We Obtain and Use
Inbound Insight receives data from and handles data on behalf of a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers and suppliers. Some of the data we receive, use and make available is Personal Information (“PI”) or is linked to PI. PI includes, for instance, name, postal address, telephone number or email address.
· Identifying information such as first/last name, postal address, email address, and telephone number;
· Information derived online, such as IP addresses, from which we may infer geographic location;
· Telephone number;
· Information about transactions or activities people have engaged in, like (simply for example) purchasing a home, registering a boat, joining a cycling club, or graduating from a nursing school;
· We also sometimes collect or work with other companies that collect (in addition to IP addresses) anonymous or pseudonymous identifiers such as cookie identifiers or mobile identifiers. We also sometimes work with other companies that may combine various information they receive from us (which they may de-identify or obfuscate) with cookie identifiers or mobile identifiers, such as device-based IDFAs and Android Ad IDs, including to better target advertising and content.
In addition, some of our services involve using and making available “business to business” data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions.
We also collect certain information when you visit our website, http://www.inboundinsight.com, as described in the below section titled “Data Collected On Our Website”.
3.Our Services, and How We Use Personal Information
We use and make available Personal Information for various purposes.
· We help marketers to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing;
· We help marketers to measure the effectiveness of ad campaigns (online and offline), such as by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases;
· We sometimes create sets of consumer attributes – categories of personal interests that are grouped together based on common interests or preferences (“Data Segments”). These Data Segments may be associated with a person, household, or when used online, a unique online identifier, such as enjoying sports, travel, living in a middle-class neighborhood, or being a member of a certain profession.
Marketers may use these Data Segments to tailor more relevant ads and offers to groups of users, or to learn more about their own customers and improve their own databases.
· We provide other data services, such as (but not limited to) verification, record look-ups, anti-fraud services, B2B records and services, and other analytics and database tools.
Sometimes, we may use PI and Data Segments to help marketers and other data platforms perform “cross-channel” marketing – analyzing, locating and creating potential marketing “audiences” through multiple channels, e.g., web and mobile, or TV/radio.
The above is not necessarily an exclusive description of the ways we may employ PI and other data. (You may learn more about our products and services by reviewing descriptions of our services on our website.) Generally, however, by permitting marketers to reference PI and other data when they send offers to their customers and others, we do so to help increase the likelihood that marketers will send relevant and desired, rather than unwanted offers, content, coupons and ads.
4.Data Collected On Our Website
This website itself is primarily directed to businesses that may wish to use our services, but we welcome consumers who want to know more about our services. When you access this website or engage with us by email, we may collect the following information:
· Personal Information. When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or log in to a service or application we provide, we may request and you may provide certain PI to us. We may use your PI for any business purpose, including to administer your account and provide you services, to send communications and administrative emails, to respond to your inquiries, and to send marketing and product update messages. We may also use it to analyze how customers are using our website or services.
· Non-Personal Information. Whether or not you sign up for an account or provide us with Personal Information, we may collect other information when you visit our website. This may include:
– The type of browser and operating system you have used to access the website, a time-stamp, and other browser or device information;
– Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
– Your clickstream data and any URL referral information (such as any website or social media platform that referred you to our website);
– What part(s) of our website you visit, click and view, and how long you view it;
– A unique identifier, which we may associate with a cookie, device identifier or similar technology.
We may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device. We may combine any information including personal Information you provide to us.
You can unsubscribe from our corporate emails by accessing the “opt out” or “unsubscribe” (or similar) link we provide in the footer of each email that we send. Keep in mind, however, that even if you delete your account, we may retain your Personal Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our agreements and policies, and take other actions permitted by law. Note that even if you unsubscribe or opt-out, we may still send you communications related to your use of and transactions with our services.
5.How We Work With and Share Data With Third Parties
Inbound Insight may share data, including Personal Information and Data Segments, as follows:
• Partners: We may share data, including PI and Data Segments, with business and data partners (such as business partners who provide to marketers their own applications or data services) or with clients, to help provide more tailored advertising and for analytical purposes.
• Corporate transfers: If Inbound Insight or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.
• Affiliates, Parents and Subsidiaries: We may share some or all of the data in our possession with affiliates, parent and subsidiary companies, as applicable.
• As Required by Law or to Protect Any Party: Inbound Insight may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Inbound Insight or any other party.
• Data We Collect on Our Website. We use data that you provide to us on our website to market, we may use this data for our business purposes.
For instance, if you provide us with your name and email address, we may put your into our proprietary database and send you newsletters about our company, our services, and events. We will provide you a way to opt out of these emails, usually through a link in the email footer.
6.Cookies, Web Pixels, and Similar Technologies
This section provides more information about cookies and similar technologies that we and our business partners may use, and how they work.
• Cookies. Cookies are small text files that websites and other online services use to store information about users on users’ own computers.
For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits. Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely. However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.
• Pixels or web beacons. Pixels or web beacons may also communicate information from your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.
7.Your Choices and Opt-Out Rights
Opting Out of Inbound Insight’s Database. You may send an email to us, to opt out of Inbound Insight’s database. If you do so, please include the following information in your email: (a) first and last name, and (b) current address. We also recommend that you provide us with other addresses you have lived at in the past five years, which may help us to opt you out even if we have not yet acquired your current address information. If you decide to opt out in this way, we will stop using data in Inbound Insight’s proprietary database to help our customers send or tailor ads and content to you, including through email, direct mail or online display marketing. (It usually takes us between 30 to 60 days to process this opt out through all of our databases.) Doing so will not opt you out of our customers’ or our partners’ databases, only data in Inbound Insight’s own database – so other companies that we work with may still send ads, offers and content to you. Opting Out of Online Targeting. If you wish to opt out of other third party ad platforms and ad networks (including ones we work with and may have transferred data to in the past), we recommend visiting the opt-out pages offered by the Network Advertising Initiative Consumer Opt Opt Program (http://optout.networkadvertising.org) and the Digital Advertising Alliance’s Self-Regulatory Program (http://www.aboutads.info). Opting out through the above methods will cause one or more opt-out cookies to be set on your browser or device, to indicate that you have opted out. Opting out in this way won’t prevent you from seeing ads: but it will in many cases lead the companies listed to stop customizing ads based on inferences they have made about you or your interests. Note that opt-outs are browser-specific, so opting out on one browser will not affect a second browser or device that you use. For the same reason, if you buy a new device, change browsers or clear all cookies, you’ll need to perform this opt-out task again. Unsubscribing from Our Emails. In addition, when we send an email to you (whether on our behalf or on behalf of a client) via mass email methods, we will provide a way for you to opt out of receiving these emails from us in the future. Usually, this appears as an “unsubscribe” or “opt out” link in the footer of the email.
8.Security and Data Integrity
9.Questions or Concerns
If you have questions or concerns about Inbound Insight’s privacy efforts or data products, please contact us at [email protected] or (212) 655-9807.
Last Updated: 6-1-2019